Marketing strategies — especially those rooted in social media — have undergone a profound transformation in recent years, as the digital product marketplace has continued to expand and democratize. No longer is it necessary to be a celebrity or internet-famous influencer to create and sustain a lucrative online brand. Recent years have seen a rise in anonymous creators and purveyors of digital personas and products, driven by a development dubbed as “faceless marketing.” Here we’ll take a look at the intricacies of this phenomenon, exploring its origins, evolution, benefits, challenges, and future implications. We’ll also include a few tips on how you can start your own faceless account and business.