Pricing that scales with you
All features included on every plan. Choose based on your business volume.
Launch
For creators just getting started
$39/month
Orders per yearUp to 5k
Sales per yearUp to $10,000
Grow
For growing businesses
$87/month
Orders per yearUp to 25k
Sales per yearUp to $36,000
Scale
For established businesses at scale
$159/month
Orders per yearUp to 50k
Sales per yearUp to $100,000
Need higher volumes?Business plans start at $299/month for up to $200k in annual sales
We calculate order and sales volumes over a trailing 12-month period. If your usage exceeds plan limits, you will be notified immediately and upgraded.
All features included
Explore All SendOwl Features
Every feature on every plan. No upgrades needed.
Checkout & DeliveryIncluded for Everyone
Built-in cart templates
Three mobile-friendly checkout flows to choose from
Payment links
Sell from anywhere with shareable links
Custom checkout fields
Collect the info you need at checkout
Embeddable shopping cart
Add to any website or platform
Modal checkout
Overlay checkout without leaving the page
Automated product delivery
Instant digital fulfillment after purchase
Custom checkout CSS & JS
Full visual and behavioral control
Product TypesIncluded for Everyone
Digital downloads
PDFs, videos, images, music, and more
Subscriptions
Recurring billing with management tools
Bundles
Sell curated product collections
Courses & drip content
Release content on a schedule
Software & license keys
Auto-generate and manage licenses
Streaming
Audio and video browser streaming
Physical products
Ship tangible goods alongside digital
Free products & tip jar
Lead magnets and donations
Pre-orders
Sell before launch, deliver automatically
Storefront & Sales PagesIncluded for Everyone
Personalized storefront
Your own branded store page
Product sales pages
Dedicated landing page for each product
SEO-optimized pages
Built-in search engine optimization
Custom URLs
Branded links for every product
Secure download pages
Protected content delivery to buyers
Marketing & GrowthIncluded for Everyone
Upsells & cross-sells
Boost revenue per transaction
Cart abandonment recovery
Automated email reminders
Affiliate programs
Track referrals and commissions
Coupon & discount codes
Flexible promotional offers
Pay-what-you-want pricing
Let customers set their own price
Gifting
Customers can gift purchases to others
Email marketing integrations
Mailchimp, ConvertKit, and more
Pre-order functionality
Build anticipation before launch
Security & Access ControlIncluded for Everyone
PDF stamping
Unique buyer watermarks on every download
PDF & Office document locking
Prevent unauthorized sharing
Download & time limits
Throttle availability post-purchase
Two-factor authentication
Extra account security
Advanced fraud filters
Protect against bad actors
Membership integrations
WordPress plugin support
Team collaboration
Multi-user access with permissions
Analytics & ReportingIncluded for Everyone
Income analysis
Revenue, top products, and drop-off points
Order reports
Full history with downloadable CSVs
Subscription reports
Track recurring revenue health
Upsell analytics
Measure upsell performance
Abandoned cart reports
See recovery rates
Affiliate reports
Commission and referral tracking
Tax reports
EU VAT, country-specific breakdowns
Google Analytics integration
Connect directly to GA4
Payments & IntegrationsIncluded for Everyone
Stripe & PayPal
Primary payment gateways
Apple Pay & Klarna
Additional payment methods via Stripe
Multi-currency support
Sell in 130+ countries
Sales tax & EU VAT
Automatic tax calculation and compliance
Zapier integration
Connect to 5,000+ apps
Platform integrations
Shopify, WordPress, Notion, Linktree, and more
API access & webhooks
Full developer tools
Frequently Asked Questions
What happens if I exceed my plan limits?
We calculate order and sales volumes over a trailing 12-month period. If your usage exceeds plan limits, you will be notified immediately and upgraded to the next tier. You can also proactively upgrade anytime from your account settings.
Can I change plans anytime?
Your plan adjusts automatically based on your trailing 12-month order volume and revenue. As your business grows and hits a new threshold, we'll upgrade your plan to match. If your volumes decrease, we'll email you with the option to downgrade. Since every plan includes all features, you can start on the smallest plan and focus on your business—your plan will grow with you.
What's included in the free trial?
While all features are available with all plans, accounts in the free trial have some restrictions applied, such as limits to the number of free orders you can send. To have those trial restrictions lifted, reach out to support. We may ask some clarifying questions, but we'll be happy to work with you.
What payment methods do you accept?
We accept all major credit cards (Visa, Mastercard, American Express).
Are all features really included on all plans?
Yes! We do not gate features by plan tier. PDF stamping, upsells, cart abandonment, affiliate programs, API access, and all other features are available on every plan.
What is the difference between plans?
The only differences between plans are the order/sales volume limits, bandwidth allotment, and support level.
Why does SendOwl offer so many different ways to protect digital files from piracy and unwanted sharing?
The lightweight protection that SendOwl offers helps many merchants feel more comfortable selling digital products online without making download or access complicated for their customers.
What is a bandwidth overage?
Every plan is allocated a set amount of bandwidth that is used when buyers download their purchases. That amount resets every month. The absolute majority of users never exceed their allocated bandwidth and don't need to worry about overages. For the minority (less than 5% of merchants) who consume more than their allocated bandwidth, that is called a bandwidth overage.
Why does SendOwl charge for bandwidth overages?
We currently offer near unlimited storage in order to enable easy hosting for merchants with large files. However, sending these files comes with a cost. We charge $1 per GB of bandwidth over the included monthly allotment.
How likely is it that I will go over my bandwidth allotment?
For the average merchant, highly unlikely. It's our experience that fewer than 5% of our merchants ever exceed these limits. We also work closely with merchants with large files. If they are expecting a major sale, they just have to contact support.
What do you mean near unlimited storage?
On all plans, we offer storage up to 1TB before plans are moved to custom plans. Far less than 1% of all merchants ever get close to this limit. As well, if we find plans that are consuming large amounts of storage but not selling anything, we often contact these plans directly. Our platform is not intended to be used as a storage solution; we offer storage to help enable merchants to sell and deliver their digital content.
How much bandwidth is included per plan?
Launch has 20GB included monthly, Grow has 30GB monthly and Scale has 50GB included. It's our experience that fewer than 5% of our merchants ever exceed these limits. We also work closely with merchants who have large files. If they are expecting a major sale, they just have to contact support to work out temporary bulk discounts.
Should I select a higher cost plan if I know my files are large?
Generally speaking, for most merchants it makes sense to start with "Launch." If you have large product files and expect to have a high volume of sales from the beginning, you may consider selecting a different plan tier with a larger monthly bandwidth allotment.
Loved by creators and businesses
"SendOwl has revolutionized how we handle and distribute digital products at Mastering The Mix. Its straightforward interface streamlines our operations, making it simple to manage and update our offerings. With everything we need in one solution, we can focus more on crafting top-notch audio plugins rather than on e-commerce logistics. SendOwl hasn't just met our expectations; it has surpassed them!"
"I've been a loyal SendOwl customer for eight years and highly recommend their product! The user-friendly interface allows me to quickly upload new products and start selling. Thanks to seamless integrations, setting up is effortless, letting me jumpstart my sales journey easily."
"Since 2018, SendOwl has revolutionized my digital product sales. Their integrative tools streamline my operations and improve customer interactions with features like one-click checkout. What sets them apart is their intuitive design, allowing more focus on creating. Adding upsells has also boosted my earnings significantly, solidifying SendOwl as a valued business partner."
"SendOwl has been a game-changer for our business. Its user-friendly platform and strong security features have driven our digital sales growth. Thanks to their responsive support team and automated product delivery, we can focus more on creating and marketing our digital products."
“Great so far! Worth the monthly fee as well! I appreciate the added features like link expiration limits and putting the customer names on the PDFs for security.”
"I've been with SendOwl for years, and their standout features and commitment to quality, like upsells and promo codes, have been game-changers for my business. SendOwl enables me to boost revenue and focus on business growth, and their dedication to empowering sellers is truly unmatched!"
“I started searching several years ago for a nice and easy way to sell online without the hassle. SendOwl is perfect and easy to use for downloads and physical goods.”
“We use this app to send software license keys + download link to our customers who purchase downloadable software. It’s proven to be very efficient and helpful for what we need it to do. The support is also very impressive.”
“This app is a huge part of my business. I sell digital study guides, and SendOwl makes it possible to deliver electronic copies to my clients. It is the easiest digital delivery service I have ever used.”