Apple Pay is a common way for your customers to pay using their iPhone, iPad or Mac. With Touch ID, Face ID or other authentication methods, they can quickly and securely make a purchase online for a digital file.

Why Apple Pay is essential for digital sellers in 2026

Apple Pay has become the payment method of choice for millions of customers. With over 90% of US retailers now accepting it and 73% of Gen Z using it weekly, offering Apple Pay isn't optional anymore. SendOwl has full support built in.

The numbers speak for themselves

Apple Pay now has over 65 million active users in the US alone, with projections pushing toward 84 million by 2030. It holds a 92% share of mobile debit transactions and processes 14% of all online consumer payments.

For digital product sellers, these stats translate directly to conversions. Merchants enabling Apple Pay report an average 15% increase in revenue, largely because checkout time drops by 30%. When customers can complete a purchase with a glance (Face ID) or a touch (Touch ID), they're far less likely to abandon their cart.

How it works for your customers

Apple Pay turns iPhones, iPads, Macs, and Apple Watches into secure digital wallets. Once customers add their card details, they authenticate purchases with Face ID, Touch ID, or their device passcode. No fumbling with card numbers, no re-entering shipping addresses, no friction.

Your customers get a faster checkout. You get higher conversion rates.

Availability

Apple Pay works across Safari, Chrome, Firefox, and Edge on Apple devices. All your existing SendOwl features, including EULAs, discounts, tax handling, and upsells, work automatically with Apple Pay transactions.

Get started

Turn on Apple Pay in your SendOwl account and you're set. See our Apple Pay help article for the details.

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